Common Web Pages & Suggested Content

The Products Page

Why you need it:

If you sell individual products!

What’s important to have on it:

  • Photos of the product
  • Description
  • Size dimensions
  • Colors available
  • Where it’s made
  • How it’s made
  • Shipping info
  • Price

About product photos:

You know the “vibe” you are trying to get across with your product – make sure that is reflected in high quality product photos.

Some tips:

  • One photo is good; Multiple photos are best.
  • Try to include images from 2 angles, if possible.
  • Include a detail shot to show texture and quality
  • Always include a product in isolation (on a white background is best).
  • Try to get another object in there for scale – even if you give size dimensions in the text.
  • Include a photo of the product in it’s living space, if possible. Also known as as styled photo.
  • Make sure your colors are as accurate as they can be.
  • The higher your price point, the more photos you need. No one is going to spend a lot of money on a product they really want, but are not sure if they are going to like.

Alternate Names:

  • Our Products
  • Our (specific product name)
  • Product Name

SEO PAGE FRAMEWORK

Keyword:________________________________

Meta Description:________________________________

Page Title & H1:________________________________

URL:________________________________

Menu/Nav Bar Links:________________________________

Internal Links:________________________________

External Links:________________________________

Call to Action:________________________________

PAGE BASICS

Header 1: ________________________________

Header 2: ________________________________

Header 3: ________________________________

Other Questions to Answer

Product image(s):

 

Product specifications:

 

Product details/description:

 

Reviews?

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