Another short answer: almost right away.
I want to stress almost because a website isn’t the first step in building a solid business. First, you need that “ah ha!” moment to come up with the business and then you need a business plan, written down in some sort of safe digital place, gathering up the all your thoughts, ideas, and plans in one place.
Then it’s time for a website.
But, it’s always a very good idea to pop over to Hover.com, Namecheap.com, or your favorite domain provider and snag the domain, asap. It’s a minimal cost, even if you end up changing the name at a later date. It’s no fun building the business of your dreams, only to find out that the domain is being held hostage.
Moving on to…
WHERE: Where will your website live?