Short answer? Because no one uses the phone book anymore. If your VBV is looking for you, they are looking online. Most likely through Google. If you’re not there, they won’t find you! Simple as that.
Long answer? Because your website is the best assistant you’ll ever have. Your website will work through lunches and over holidays and at midnight EST when it’s only 8pm on the West Coast. When executed properly, your website will do the hard work of introducing you, will keep overwhelming amounts numbers and information straight for you, and can even put money into your bank account for you while you’re fast asleep.
But you probably already know that you need a website, having bought this book.
Let’s move on to…
WHEN: When do you need a website?