Table of Contents

Introduction
Getting Started

The POW Method
PART 1: Prepare

WHO Is This Website For?
WHAT Is Web Content?
WHY Do You Need a Website?
WHEN Do You Need a Website?
WHERE Will Your Website Live?
HOW Do You Get a Website?


PART 2: Organize

The Location: Creating a Sense of Place on Your Website
The Goods: Showing Your Product or Service
The Checkout: Making It Easy to Make a Purchase


PART 3: Write!

How to Write for the Web
The SEO Page Framework for Ranking in Google
Common Web Pages & Suggested Content

Wrapping Up

Getting it DONE
About the Author

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