Welcome to Part 2 of The POW Method™! In this section of the book, we will be examining, gathering, and organizing your thoughts and words on:
The Location: Creating a Sense of Place on Your Website
The Goods: Showcasing Your Product or Service
The Checkout: Making It Easy to Make a Purchase
Three Essential Questions
When you land on a webpage, any webpage, there are three questions swirling through your mind:
- Am I in the right place?
- Do they have what I want?
- How do I get it?
Your VBV has these three questions, too! And it’s your number one job to answer them, in that order, or your VBV will be clicking away to a new site in no time. We’ll examine each of these questions in depth, one per chapter.
Each chapter has several exercises to complete, so before you get started, fetch a notebook and a good pen, or go download the worksheets from rubyreddesignstudio.com/POW-method-worksheets
TIME TO COMPLETE: 75 minutes