PART 2: Organize

Welcome to Part 2 of The POW Method™! In this section of the book, we will be examining, gathering, and organizing your thoughts and words on:

The Location: Creating a Sense of Place on Your Website
The Goods: Showcasing Your Product or Service
The Checkout: Making It Easy to Make a Purchase

But first:

Three Essential Questions

When you land on a webpage, any webpage, there are three questions swirling through your mind:

  1. Am I in the right place?
  2. Do they have what I want?
  3. How do I get it?

Your VBV has these three questions, too! And it’s your number one job to answer them, in that order, or your VBV will be clicking away to a new site in no time. We’ll examine each of these questions in depth, one per chapter.


DOWNLOAD ALERT!

Each chapter has several exercises to complete, so before you get started, fetch a notebook and a good pen, or go download the worksheets from rubyreddesignstudio.com/POW-method-worksheets

TIME TO COMPLETE: 75 minutes

 

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